OUR WORK






















WE ARE A CREATIVE OFFICE DESIGNED FOR 
ICONIC BRANDS LOOKING FOR ICONIC IDEAS 

















Reframing Human Rights Face to Face with HanVoice


The People’s Museum of North Korea brings the experiences of escapees and everyday North Koreans to life, blending a physical space with digital storytelling. Through this annual pop-up, we are able to tell the story of resillience.  Visitors not only learn insights about North Korean human rights but also how they can support HanVoice, alongside the Government of Canada’s,  historical pilot program that allows for North Korean refugee families to resettle in Canada. A feat only two other countries are allowed to do. 

The first year, 2022 focused on the general human rights issues featuring illustration from North Korean refugee artist, Sun Mu. The following year, we brought to light the ‘Jangmadang Generation’, a grey-market that exist in villages throughout North Korea. PMNK 2023 launched on the evening of Nuit Blanche. 2024’s museum launched in New York City during the UN General Assembly at Korea Society. The special event titled ‘The Story of Divided Families’ drew attention to refugees separated from their loved ones. We took the museum public the same week in downtown NYC, sparking meaningful conversations and action which we hope to continue. 

CONCEPT, DESIGN, CURATION


Finessing the Future of Connected Fitness with Aviron


We helped Aviron transform into a consumer-facing brand that merges the thrill of gaming with fitness. Our work centered on developing a bold new brand identity, including a refined logo, vibrant color palette, powerful typography, and high-energy imagery, positioning Aviron as the go-to smart-rowing machine for competitive, results-driven users. By rooting the brand strategy in gaming insights, we tapped into the motivation of self-improvement and friendly competition to create a compelling and engaging brand narrative.

Our partnership culminated in a successful Series A raise led by Samsung Next and Y Combinator, with Aviron gaining recognition from Forbes, TechCrunch, and more as a rising star in the fitness tech industry. Through consumer insights, a relaunch campaign, and a reimagined visual identity, we established Aviron as a leading force in at-home fitness innovation.




Our work focuses on brand world-building: from shaping identities, catchy campaigns, down to how they participate on the internet. We facilitate creative strategy and execution no matter the business challenge to activate a vision your brand can dare step into.


A. BRANDING AND VISUAL IDENTITIES
B. ADVERTISING CAMPAIGNS
C. CONTENT PRODUCTION


AMAZON ALEXA
ART DIRECTION, COPYWRITING
CANADA
2022
AVIRON
BRANDING, STRATEGY
CANADA
2021
BLAIR&JACK
CONTENT PRODUCTION
USA
2024
CAMEL CAFE
BRANDING, WEBSITE
CANADA
2022
CASSOULET PALACE: BLUE GOOSE FARMS
BRANDING, WEBSITE
CANADA
2024
CASSOULET PALACE: MATTY’S WORLD
BRANDING, STRATEGY, WEBSITE
CANADA
2024
CASSOULET PALACE: ROSA RUGOSA
CONTENT PRODUCTION, STRATEGY
CANADA
2024
CORAL OAKS TENNIS CLUB
CONTENT, WEBSITE
USA
2023
CLUB PARISBRANDING
CANADA
2022
HALF ACRE
BRANDING
HONG KONG
2021
HANVOICE: PEOPLE’S MUSEUM OF NORTH KOREA
CREATIVE DIRECTION, XM, STRATEGY, CURATION, VISUAL IDENTITY
CANADA
2022
HANVOICE: PEOPLE’S MUSEUM OF NORTH KOREA, JANGMADANG
CREATIVE DIRECTION, XM, STRATEGY, CURATION, VISUAL IDENTITY
CANADA
2023
HANVOICE: PEOPLE’S MUSEUM OF NORTH KOREA, THE STORY OF DIVIDED FAMILIES
CREATIVE DIRECTION, XM, STRATEGY, CURATION, VISUAL IDENTITY
CANADA, USA
2024
JOSEPH OF MERCURY
BRANDING
CANADA
2022
LIBRARY OF INFINITIES
CREATIVE DIRECTION, BRANDING, STRATEGY, COPYWRITING
CANADA
2023
LIVELIHOOD
BRANDING, STRATEGY
CANADA
2022
NANKIND
BRANDING, STRATEGY
CANADA
2022
SASHA EXETER
VISUAL IDENTITY
CANADA
2022
SHELTR
BRANDING, STRATEGY
HONGKONG
2021
SURV
BRANDING, STRATEGY
CANADA
2023
THE HARBOUR
WEBSITE
CANADA
2022
THE STEWART GROUP
WEBSITE
CANADA
2023
WUXLYCREATIVE DIRECTION, BRANDING, STRATEGY, CONTENT
CANADA
2022

Toronto-Based, 
Virtually Rooted.